THE CHALLENGE
THE SOLUTION
Turn a Los Angeles-based casino known mainly among serious card players into a welcoming home for a wider audience.
Embrace The Commerce’s “grind joint” reputation for an honest and refreshing brand identity that set it apart from the competition.
WHAT WE DELIVERED
- Concepting
- Brand look and feel
- Logo
- Brand tagline – “Where the game reigns”
- Brand book
- Style guides
- Out of home campaigns
- Photography library
Out of home, bus stop
Detail, The Commerce brand book
Print ad
Poster
Social post
Detail, The Commerce brand book
Social post
Manifesto
