THE CHALLENGE
THE SOLUTION
Boost attendance and expand reach for MarketplaceLIVE, the annual industry conference run by Digital Realty, the leading provider of data centers and infrastructure.
Use Digital Realty’s flagship thought leadership guide, the Data Gravity Index, as a thematic scaffolding that could elevate the entire brand.
WHAT WE DELIVERED
- Conference concept and theme (2020 and 2021)
- Session concepts
- Session names and descriptions
- Suggested speaker list
- In-conference activations
- Long-tail messaging and activations
Initial pitch deck, Defying (Data) Gravity 2020
Social announcement, Defying Gravity 2020
Social post, speaker announcement (2020)
Concept exploration, Living on the edge (2021)
Sign-up page, Living on the edge (2021)
