THE CHALLENGE
THE SOLUTION
Develop a new brand identity for visual collaboration company Mural that positioned them as more than just another digital whiteboard.
We put Mural’s values and unique strengths front-and-center with #UNWORK, an internal and external refresh inviting audiences to help us “make work make sense.”
WHAT WE DELIVERED
- Refreshed brand look and feel
- Refreshed website copy, visuals, architecture
- Revised brand style guides, content calendars, strategic positioning docs, internal comms
- Pro-worker “demonstrations” and wild postings at Microsoft Envision in New York and Forrester Technology and Innovation in Austin
- A colorful umbrella parade at Microsoft Ignite in Seattle
- An engaging, insightful research report about the state of teamwork that we printed as a takeaway book, handed out to thousands of customer and prospects at events and sales meetings
- A live, experiential event at Atlassian Team ’24 in Las Vegas that took customers and prospects into a going-away party for an employee at Status Quo Co., “the most average company on earth”
Revised Mural homepage
Unwork “protestor,” Forrester Technology and Innovation in Austin, Texas
Wildposting, New York, New York
Unwork “protest,” Microsoft Envision, New York, New York
Endpapers, teamwork research report
Intro, teamwork research report
Stat page, teamwork research report
Umbrella parade, Microsoft Ignite, Seattle, Washington
